Real-world market data offers some useful thoughts as well. The table below summarizes sales single family home sales over the past twelve months in Austin:
|No Price Changes||1 or More Price Changes||Difference|
|Price Range||Avg. Sale Price|| Avg
|Avg Days On Mkt||Avg. Sale Price||Avg
|Avg Days On Mkt||Avg
|Avg Days On Mkt|
|$75,000 - $100,000||$ 88,547||$ 73.06||32||$ 87,434||$ 69.95||118||-4.3%||x 3.7|
|$150,000 - $175,000||$ 162,108||$ 107.78||24||$ 162,500||$ 101.06||90||-6.2%||x 3.7|
|$225,000 - $250,000||$ 236,643||$ 120.06||25||$ 235,980||$ 116.30||98||-3.1%||x 3.9|
|$350,000 - $400,000||$ 373,870||$ 141.62||33||$ 373,384||$ 132.08||124||-6.7%||x 3.8|
|$450,000 - $500,000||$ 470,252||$ 157.43||26||$ 471,746||$ 153.02||126||-2.8%||x 4.8|
As noted in the linked article from SmartMoney.com, the first two to four weeks of a listing are critical. That's when a new listing attracts the most interest, and when potential buyers "slot" properties in their minds relative to competition. Price-reduced homes in later weeks are less noticed than new listings entering the market at the same time.
The table above covers the busiest market segment in the city of Austin -- $150,000 to $175,000, representing about 12% of all sales in the past year. It also summarizes the $225,000 to $250,000 price range, which includes the city's median price in the past twelve months. For comparison and validation I also checked market segments above and below those price ranges.
Note the critical and consistent features in the data above:
- Properly priced homes in the city of Austin sold in an average of about 30 days.
- Properly price homes sold for higher prices than homes that required later price reductions.
- Homes that required one or more price reductions before attracting acceptable contracts were on the market for 4 to 5 times longer.
- Homes that required one or more price reductions before attracting acceptable contracts sold for 3% to 7% less (per square foot) than properties that wer priced right to begin with.
Of course, each seller can and should make his or her own decisions based on their own needs and priorities, and the best available market data. The benefits of proper pricing, however, a amazingly consistent. This fact of real estate sales is worth keeping in mind.