The following post appeared this morning on Statesman.com, written by Austin American-Statesman staff:
Is it too much to ask that journalists would pay attention to their use
of the English language? Without even reading the
rest of the article, it is clear that both
clauses in the headline cannot be true!
It gets better (or worse): The first sentence in the body of
that Statesman post reads, "The Austin area
unemployment rate fell in November, but job growth deepened, according
to the Texas Workforce Commission."
There is the real news ... that unemployment
in the Austin area was lower
in November than in October.
If you have followed my previous comments on this topic, you
know that this makes four
consecutive months of job growth.
Does that information appear anywhere in the Statesman item?
In that same sentence, what does "job growth
deepened" even mean?
can deepen. Water can deepen. Colors can deepen.
But job growth?
Most of the rest of what Statesman staff wrote compared 2009 to 2008,
and yes, in that comparison, employment is down 4,300 jobs
year-to-year. The same TWC press release that
prompted the Statesman post reports that the Austin-Round Rock metro
area employed had 843,100 workers in November 2009.
employment in our area is down 1/2 of 1% compared to November of last
year. Down is down,
but where's the perspective? How does that compare to
previous recessions, or to other metros during the current recession?
And when we have been adding jobs month to month since
write a headline that says "job losses continue"? It
is simply false!
Almost as an afterthought, the Statesman noted that the Texas employers
added jobs for the second month in November. But no positive
footnote for the paper's hometown! There are plenty of real
challenges in the U.S. economy these days. I know that bad
news sells newspapers, but I don't understand the only daily newspaper
in town going out of its way to talk down the local economy!
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